Media Business Course - 2011
The Media Business Course provides the best training available in media: the most exciting and dynamic area within marketing and advertising today. The course has been refreshed over 45 years by its own product: major industry leaders, volunteering year-after-year to run the course because it was the best training of their own early careers. Every year the course attracts as delegates the best emerging talent from each side of our industry for a demanding and rewarding learning experience. I guarantee that The Media Business Course in 2011 will be the best yet, we have some phenomenal speaking and tutoring talent lined up, just look through the list!
Grant Millar
Chairman
Devised for key emerging talent (18 months to 3 years into their careers), whether from an agency, media owner or client advertiser company, this course can teach any delegate more about the increasingly vital & complex task of media planning. Delegates are divided into syndicates, each led by an experienced agency media planner and guided through the process by tutors who are some of the best strategic media talent in the UK. The format is syndicate-based over 4 days, in The Grand Hotel Brighton, focused upon a live blue-chip client-brief in the competitive intensity of a pitch. Delegates are simultaneously bombarded with some of the best presentations from the most interesting speakers in media & advertising today. Final pitch presentations are made to a senior panel of client, agency & media owner judges, and for finalists: the brief’s client themselves. Every syndicate is given a full debrief upon their performance from the judging panel on the final morning.
Testimonials:
“The MBC enabled me to gain a unique ‘client-side’ perspective on the dynamics of problem solving and planning. In short it taught me the value of questions, ideas and integration, and I would encourage every advertiser to attend with their agency.”
Paul Evans, Head of Media, Xbox, EMEA
