Timetable 2011

The Brief

Convenors

Speakers

The Client Brief is the key to the creation and delivery of outstanding media plans. Interpreting the brief properly will unlock the strategic direction that is essential to engage consumers and meet the client’s objectives. Get your strategy lined-up and the hard choices you face the next day become much easier.

The Media

Convenors

Speakers

The fragmenting & increasingly digital media marketplace consists of thousands of different opportunities to reach consumers, providing a wide range of levels of engagement and impact. Selecting the right combination and application of media is critical to maximising the client’s return upon their media investment. How will your recommendation deliver better results than the competition?

Creativity

Convenors

Speakers

Creativity is the ingredient which transports advertising into something capable of capturing consumers’ imagination and having an impact way beyond just seeing an ad. Creativity is not just the preserve of advertising agencies. Increasingly successful marketing campaigns feature a combination of creativity from all roster agencies. As media becomes increasingly significant to how consumers experience the world, creativity in media can have a broader impact.

Final Syndicate Presentations

Convenor