Timetable 2011

1.
The Brief
Wednesday 2 November

Convenors
Catherine Woolfe - E.On
Mandy Pooler - Kantar

Speakers
Jeremy Bullmore CBE - WPP
Andrew McGuinness - BMB
Ivan Pollard - Coca-Cola
Steve Hatch - MEC

The Client Brief is the key to the creation and delivery of outstanding media plans. Interpreting the brief properly will unlock the strategic direction that is essential to engage consumers and meet the client’s objectives. Get your strategy lined-up and the hard choices you face the next day become much easier.

2.
The Media
Thursday 3 November

Convenors
Mark Chippendale - ex-CBS
Nick Hurrell - Hurrell Moseley Dawson Grimmer

Speakers
Fru Hazlitt ITV
David Emin Mirror Group
Chris Goldson Absolute Radio
Dom Allon - Google
Mark Borkowski Borkowski PR
Kathryn Jacob Pearl & Dean
Glen Wilson Posterscope
Stephen Haines Facebook 
Chris Slough Proximity
Nick Hurrell - Hurrell Moseley Dawson Grimmer

The fragmenting & increasingly digital media marketplace consists of thousands of different opportunities to reach consumers, providing a wide range of levels of engagement and impact. Selecting the right combination and application of media is critical to maximising the client’s return upon their media investment. How will your recommendation deliver better results than the competition?

3.
Creativity
Friday 4 November

Convenors
Kathryn Jacob - Pearl & Dean
Nicki Hill - Redwood Publishing

Speakers
Rory SutherlandOgilvy Group
Ben PriestAdam & Eve
Kevin Brown & Sir John Hegarty - BBH

Creativity is the ingredient which transports advertising into something capable of capturing consumers’ imagination and having an impact way beyond just seeing an ad. Creativity is not just the preserve of advertising agencies. Increasingly successful marketing campaigns feature a combination of creativity from all roster agencies. As media becomes increasingly significant to how consumers experience the world, creativity in media can have a broader impact.


Final Syndicate Presentations
Saturday 5 November
4.
Convenor
Richard Eyre - IAB